Gold Prices Hit New Record Level Buyers Feel the Pressure

Gold prices have climbed to a fresh all-time high, creating concern among buyers and families planning purchases. The latest update shows a sharp rise that has surprised regular customers and jewelry traders alike. Market observers say this sudden jump reflects both global trends and strong local demand, making gold less affordable for ordinary households.

 What the New Gold Rates Show

According to the Bangladesh Jewellers Association, the price of 22-karat gold has reached a record high. The association announced a notable increase per bhori, pushing rates to levels not seen before.

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New rates include:

• 22-karat gold priced at a historic peak
• 21-karat and 18-karat gold also seeing major increases
• A 5% government VAT applied on bullion prices

This marks one of the strongest upward moves in recent months.

Why Gold Keeps Rising

Experts point to several reasons behind the surge:

• Strong global gold market momentum

• Currency pressures in regional economies

• High local demand, especially before wedding seasons

• Investors turning to gold as a safe asset

These combined factors are keeping prices elevated.

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Impact on Families and Weddings

In South Asian culture, gold jewelry is more than decoration — it represents financial security and tradition, especially in weddings. Rising prices mean families now need bigger budgets, and many are either reducing purchase quantities or postponing buying decisions.

Traders report that customers are visiting shops to check rates but delaying final purchases, hoping for some correction.

 What Buyers Are Doing Now

Because of the volatility:

• Some buyers are choosing lighter jewelry designs
• Others are waiting for price stability
• Installment-based jewelry buying is increasing

Retailers say uncertainty is affecting sales patterns.

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